In
keeping with the message of the previous blog, we continue to be in a
fundraising mode. With the upcoming 25th anniversary celebration, Shine
Awards, cleanups and Litter-Free Zone program, we need to stress the urgency of fundraising as one of our major goals. Shine
Awards are given to  communities that exhibit outstanding litter control, recycling and beautification. Fayetteville (pictured) is a wonderful example of such a community. For as long as the Shine Awards have been presented, Fayetteville has been a recipient. It has done a great job of not only keeping the community clean but also demonstrating exceptional community pride through beautification projects. Keep Arkansas Beautiful’s current public awareness/education campaign – “Shine: Keep Arkansas Clean & Green”
– educates Arkansas residents and visitors about how easy it is to keep
The Natural State clean and green and why it’s important to do so. “Shine” inspires individuals to think and act in positive ways to ensure that communities are fresh and appealing.
The
“Shine” campaign launched around Earth Day 2008. Ads continue to appear across the state.
Television and radio public service announcements have been distributed
statewide through our partnership
with the Arkansas Broadcasters Association. The campaign thematic has
also been applied to several Keep Arkansas Beautiful programs. |
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